Description

1. Channel Strategy & Content Planning

•  Design tailored social media strategies for each platform aligned with our brand voice, mission, and target audience.
• Prepare and manage monthly content calendars, scheduling posts across channels.
• Coordinate content with ongoing marketing campaigns, product updates, and brand initiatives.

2. Content Development & Curation

• Collaborate with content creators, designers, and videographers to produce engaging visuals, videos, and written content suited to each platform.
• Share and highlight user-generated content to encourage community participation and showcase real user experiences.
• Work with internal influencers or KOLs on TikTok to develop content that maximizes engagement while maintaining brand tone.

3. Community Engagement & Moderation

• Interact with followers by responding to comments, messages, and mentions to build a supportive community.
• Monitor community sentiment and feedback to refine content and engagement strategies.
• Implement interactive activities such as Q&As, challenges, polls, and user stories to deepen community bonds.

4. Performance Monitoring & Reporting

• Track key social media metrics (engagement, reach, growth, CTR) and analyze data to inform strategy adjustments.
• Present monthly reports with insights and recommendations to the marketing team.
• Optimize content based on performance, amplifying top-performing posts and iterating on content formats.

5. Trend Awareness & Innovation

• Stay updated on social media trends, platform algorithms, and emerging channels.
• Experiment with new formats like Reels, Stories, or Live sessions to keep content fresh and engaging.

6. Collaboration on Paid Campaigns

• Coordinate with marketing teams to align organic and paid social media initiatives.
• Assist in creating ad content and supporting paid campaigns to meet growth objectives.