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[1269] Lead Digital Marketing

Marketing, Lead, Game, English, ...

Salary: $1200 - $2000
Type: Full-time

Ha Noi (Thanh Xuan Dist.)

Please send your CV to duong.le@jobseeker.vn
Or using Apply button below
Thank you!

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Description

  • You are in charged of design the marketing campaign strategy for the full product lifecycle
  • Manage multiple projects with concurrent deadlines
  • Set and define strategic plans for paid media campaigns, built off the annual and product goals set by the producer
  • Develop global strategic frameworks that define approach to the campaign, including target audiences, channel, measurement, and spend
  • Use framework/workflow to brief Producer for tactical plans; review the process to ensure objectives are met
  • Participate in the annual budget planning process, recommending paid media spend required to achieve business goals
  • Collaborate with producers, game designers, engineers, and other cross-functional groups to design test ideas
  • Build/ training/ manage team.


Skill Breakdown

  • Primary Responsibilities and Duties Team Management – 50%
  • Manage the day-to-day global activity of all paid media campaigns, covering social, video, search, programmatic, site direct channels
  • Guide team workflow, being a conduit between the Activation team and other departments
  • Train and guide the team on buying best practices for their channels, such as bid strategies, optimal ad account structure, machine learning optimization techniques, etc.
  • Media Buying Operations – 20%
  • Shape measurement plans in partnership with the Analytics team and help to lead future-proofing our measurement capabilities
  • Work cross-functionally with internal teams and partners to support the channel specialists through establishing asset needs, trafficking, and adhering to creative best practices
  • Take ownership of financial tracking, making sure the team is set up to ensure proper billing and payment
  • Partnerships – 20%
  • Maintain strong partnerships with internal teams and international counterparts
  • Collaborate with key media vendors and build partnerships that deliver innovation and strong results.
  • Drive larger team projects on the future of media buying and activation.
  • When applicable, help manage external agency buying support
  • Learning & Development – 10%
  • Monitor trends in the paid media landscape; keep tabs on emerging platforms and advertising units

Requirements

  • 5+ years experience in gaming industry
  • 5+ years experience in paid media agency
  • Strong analytical skills, including the ability to break down complex data scenarios to get insight
  • Ability to build positive working relationships with cross-functional teams
  • Ability to manage multiple projects with concurrent deadlines
  • Comfortable working as an individual contributor within a large team environment
  • Good English

Salary

$1200 - $2000

Location

Ha Noi
Thanh Xuan Dist.

Employment Type

Full-time

How to apply

Please send your CV to duong.le@jobseeker.vn
Or using Apply button below
Thank you!